🧞‍♂️ New to Exponential Scale? Each week, I provide tools, tips, and tricks for tiny teams with big ambitions that want to scale big. For more: Exponential Scale Podcast | Scalebrate | Scalebrate Hub

Founding Supporters: Support the following people and companies because they supported us from the beginning: DataEI | Dr. Bob Schatz | .Tech Domains | Fairman Studios | Jean-Philippe Martin | RocketSmart AI | UMBC

In today's newsletter:

Latest Podcasts: What You Missed

Scalebrity Spotlight: Terraria (Re-Logic): Team Versatility Over Headcount

"You're looking at job postings, thinking: "I need a designer. A backend engineer. A QA specialist. A community manager. A producer."

Five roles. Five salaries. Five coordination headaches.

Meanwhile, a game called Terraria has sold 60+ million copies, generated over $500 million in revenue, and maintained a 10+ year development cycle with consistent free updates.

Their team size? Never more than 11 people at peak. Often as few as 8.

While AAA game studios employ hundreds (sometimes thousands) to ship titles, Re-Logic, the team behind Terraria, proved that versatile generalists beat specialized headcount every single time.

They didn't build departments. They built a team where everyone could wear multiple hats, pivot quickly, and own outcomes end-to-end.

The Game Built by Generalists

Terraria launched in 2011. Created by Andrew "Redigit" Spinks as essentially a solo project with minimal help, it became an instant indie hit.

But here's what's remarkable: as Terraria grew into a cultural phenomenon, Re-Logic stayed small. Intentionally.

The numbers:

  • 60+ million copies sold across all platforms

  • $500M+ revenue estimated

  • Peak team size: ~11 people

  • RPE (Revenue Per Employee): $45M+

Compare that to typical AAA game studios:

  • AAA studio average: 200+ employees, $100M-500M revenue = $500K-2.5M RPE

  • Re-Logic: 8-11 employees, $500M+ revenue = $45M+ RPE

They were 18x more efficient than traditional game studios.

How?

By hiring versatile generalists who could do multiple jobs, not specialists who could only do one.

Andrew Spinks didn't just code—he designed, balanced gameplay, created content, and managed community feedback. His team didn't have "lanes." They had ownership areas that overlapped and flexed based on what the game needed.

"We never wanted to be a big studio. We wanted to be nimble enough to pivot when players wanted something different, and small enough that everyone felt ownership over the entire game."

Re-Logic team

13 Investment Errors You Should Avoid

Successful investing is often less about making the right moves and more about avoiding the wrong ones. With our guide, 13 Retirement Investment Blunders to Avoid, you can learn ways to steer clear of common errors to help get the most from your $1M+ portfolio—and enjoy the retirement you deserve.

Versatility as a Competitive Advantage

Most companies hire for specialization: "We need a React developer. And a Node.js engineer. And a DevOps person."

This makes sense in traditional corporate environments. But for microteams, it's a trap.

Here's why:

The specialist model:

  • Each person owns a narrow domain

  • If that person is unavailable, work stops

  • Coordination overhead scales with headcount

  • People become bottlenecks ("waiting on Sarah to finish the backend")

The versatility model:

  • Each person can flex across multiple domains

  • If someone is unavailable, others can cover

  • Coordination is minimal (people own outcomes, not tasks)

  • No bottlenecks. Everyone can unblock themselves

Think of specialists like a factory assembly line: Each worker does one thing. Fast. But if one person is sick, the line stops.

Think of versatile generalists like a pit crew: Everyone has a primary role, but they can jump in anywhere when needed. The team adapts in real-time.

Re-Logic operated like a pit crew. And that's why they shipped updates faster and more consistently than studios with 50x their headcount.

Why This Matters for Microteams

You can't afford to hire specialists for every function. You don't have 200 employees. You have 3, 5, maybe 10 if you're scaling.

That means every hire needs to be a force multiplier, not a single-purpose tool.

Here's what versatility gives you:

Advantage #1: Faster Shipping

When everyone can code, design, write, and debug, you don't wait for "handoffs."

Big team workflow: Designer creates mockup → waits for engineer → engineer builds → waits for QA → QA finds bugs → waits for engineer to fix → ships in 3 weeks

Microteam workflow: Designer/engineer creates and ships in 3 days because they can do all the steps themselves

Advantage #2: No Single Points of Failure

If your only backend engineer quits, you're in crisis mode.

If you have 3 people who can all do backend work (even if one is "the best" at it), you're resilient.

Advantage #3: Better Decision-Making

Versatile people understand the full system. They see how their work impacts everything else.

Specialists optimize their domain without considering downstream effects.

Advantage #4: Lower Coordination Costs

The more specialists you have, the more meetings you need to keep everyone aligned.

Versatile teams communicate less because everyone understands the context.

Re-Logic's success was because they were small, and versatile.

The Versatility Hiring Framework

Here's how to build a team of versatile generalists (not narrow specialists):

Step 1: Define "T-Shaped" Skills for Each Role

A T-shaped person has:

  • Depth in one core skill (the vertical line of the "T")

  • Breadth across adjacent skills (the horizontal line of the "T")

Example: Backend Engineer

  • Depth: Expert in Node.js, databases, API design

  • Breadth: Can do frontend (React basics), DevOps (deploy to AWS), design (understand UX principles)

Example: Designer

  • Depth: Expert in UI/UX, visual design, prototyping

  • Breadth: Can code basic HTML/CSS, write marketing copy, understand product strategy

When you hire, look for people with one spike (depth) and wide surface area (breadth).

Step 2: Ask "Versatility-Testing" Questions in Interviews

Most interviews test for depth: "Tell me about your experience with Kubernetes."

Add questions that test for breadth:

  • "Tell me about a time you had to do something outside your core skill set. How did you figure it out?"

  • "If our designer quit tomorrow, could you mockup a basic feature and ship it?"

  • "Walk me through how you'd debug an issue that spans frontend, backend, and database."

You're not looking for experts in everything. You're looking for people who are comfortable being uncomfortable—who don't say "that's not my job."

Step 3: Hire for Learning Velocity Over Experience

A 10-year specialist is often less valuable than a 3-year generalist who learns fast.

Why? Because markets change. Tools evolve. Startups pivot.

The person who can pick up new skills in weeks is more valuable than the person who's mastered yesterday's stack.

Interview for learning velocity:

  • "What's a skill you taught yourself in the last 6 months? How did you do it?"

  • "Tell me about a project where you had to learn a new tool/language/framework from scratch."

The best answers show curiosity, resourcefulness, and speed.

Step 4: Pay for Versatility, Not Just Depth

Versatile generalists are worth more than narrow specialists. Pay accordingly.

Typical market logic: "You're a mid-level designer, so we'll pay mid-level rates."

Microteam logic: "You can design, code basic features, write copy, and manage product roadmaps. You're replacing 3 people. We'll pay you like it."

Re-Logic's small team was likely paid very well because each person delivered the output of 2-3 specialists.

Step 5: Create Systems That Encourage Cross-Functional Work

Versatility doesn't happen by accident. You need to structure work so people must flex across domains.

How:

  • Rotate responsibilities: Every quarter, have someone own a new area (e.g., engineer owns marketing for a sprint)

  • Pair across functions: Designer and engineer build a feature together, not in sequence

  • End-to-end ownership: One person owns a feature from concept → design → code → launch → maintenance

When people are forced to do adjacent work, they become versatile by necessity.

Step 6: Celebrate Generalism, Not Just Heroics

Most companies celebrate specialists: "Sarah crushed that backend refactor!"

In a microteam, celebrate breadth: "Carlos designed, coded, tested, and shipped the new checkout flow solo in 3 days."

What you celebrate, you get more of.

Real Examples: Versatility in Action

Example 1: Re-Logic

  • Core team of 8-11 people

  • No dedicated QA team (developers tested their own work + community beta testing)

  • No dedicated community managers early on (devs engaged directly in forums)

  • Developers wore artist, designer, balance, and content creation hats

Result: Faster updates, tighter cohesion, absurd efficiency

Example 2: Superhuman (Email SaaS)

  • Early team: 5 people

  • CEO (Rahul Vohra) did customer support, design feedback, and product strategy

  • Engineers did frontend, backend, and user research

  • No silos. Everyone owned the experience

Result: 99% customer satisfaction, fastest email client in the world, built by a team of 5

Example 3: Figma (Early Days)

  • Founding team: 3 people

  • Dylan Field (CEO) coded, designed, and sold

  • Evan Wallace (CTO) built the rendering engine and designed the UX

Result: Shipped a browser-based design tool that beat Adobe. Built by a team that could each do multiple jobs

When Versatility Breaks Down (And What to Do)

Versatility isn't always the answer. Here's when you need specialists:

Scenario #1: You're at Scale (100+ people)

At scale, specialization makes sense. You can afford dedicated roles, and coordination costs are unavoidable.

But if you're under 20 people? Versatility wins.

Scenario #2: You're in a Highly Regulated Industry

If you're building medical devices or financial software, you need certified specialists (compliance, legal, security).

Solution: Hire specialists for the regulated parts, versatile generalists for everything else.

Scenario #3: You're Deep in a Niche Domain

If you're building AI infrastructure or quantum computing software, you need PhDs with deep expertise.

Solution: Hire specialists for the core tech, versatile generalists for product/ops/growth.

Versatility vs. Specialization: The Comparison

Specialist Model

Versatility Model

Team size

Large (50+ people)

Small (3-12 people)

Shipping speed

Slow (handoffs)

Fast (end-to-end ownership)

Coordination cost

High (many meetings)

Low (everyone understands context)

Resilience

Fragile (single points of failure)

Antifragile (everyone can flex)

Hiring cost

High (many specialized roles)

Moderate (fewer, but better-paid people)

Best for

Mature, scaled companies

Startups, microteams, fast-moving orgs

Re-Logic chose the versatility model and built a $500M+ game with 11 people.

That's the power of hiring for breadth, not just depth.

Today's 10-Minute Action Plan

You don't need to overhaul your hiring process today. Just start thinking in versatility, not specialization.

Here's what you can do in 10 minutes:

  1. List your team members and write down their "depth" (core skill) and "breadth" (adjacent skills)

  2. Identify gaps: Who has depth but no breadth? (They're fragile hires)

  3. For your next hire, write a job description that requires 1 deep skill + 2-3 adjacent skills

  4. In your next 1-on-1, ask: "What's one skill outside your core area you want to learn?"

That's it. You just started building a more versatile team.

A Final Thought

The game industry is obsessed with headcount. AAA studios brag about 500-person teams. They treat big teams as a sign of legitimacy.

Re-Logic ignored all of that.

They stayed small. They hired people who could do multiple jobs. They moved fast, shipped consistently, and built one of the best-selling indie games of all time.

60 million copies. 11 people.

You don't need an army. You need versatility.

Hire people who can wear multiple hats. Build systems that encourage cross-functional work. Celebrate generalists, not just specialists.

That's how you build a microteam that punches 50x above its weight.

Banish bad ads for good

Google AdSense's Auto ads lets you designate ad-free zones, giving you full control over your site’s layout and ensuring a seamless experience for your visitors. You decide what matters to your users and maintain your site's aesthetic. Google AdSense helps you balance earning with user experience, making it the better way to earn.

Refer Folks, Get Free Access

Premium: The Versatility Playbook: Building T-Shaped Teams That Punch 10x Above Their Weight

What This Is

A complete versatility hiring and development system with T-shaped skills mapping tools, interview question banks, team capability audits, cross-training playbooks, and role design templates. Everything you need to build a microteam where everyone can wear multiple hats and eliminate single points of failure.

Why You Need This

Re-Logic built a $500M+ game with 11 people by hiring versatile generalists, not narrow specialists. While AAA game studios need 200+ employees, Re-Logic achieved 18x better efficiency (Revenue Per Employee) by building a team where everyone could flex across multiple domains. This playbook shows you how to replicate their model: hire for breadth + depth, eliminate bottlenecks, ship faster, and scale without bloat.

logo

Subscribe to our premium content to read the rest.

Become a paying subscriber to get access to this post and other subscriber-only content.

Upgrade

Recommended for you