Stay in the Game Long Enough to Build an 8 Figure Business: Interview with Max Kang, Co-Founder & CEO, Cupkin

Eight figures in revenue and a team of just a few people. No VC, no senior hires, and the founder only learned to read a P&L three months ago.

Max Kang is the co-founder and CEO of Cupkin, a bootstrapped children's sticker book brand selling close to 1 million books per year with 66%+ year-over-year growth. What started as a side project to teach his daughters about grit became the top-ranked brand in its Amazon category through relentless focus on one product and one channel.

Hear how the worst thing that happened to Max: a product recall that wiped out his cup business became the pivot that built an eight-figure brand, and why killing your side projects might be the highest-leverage decision you ever make.

What

you'll learn

• How a product recall destroyed the original business — and became the best thing that ever happened

• Why running multiple businesses simultaneously was the costliest mistake Max made

• Why one product on one channel beats ten products on ten channels every time

• Why a founder with 8 figures in revenue only learned to read a P&L three months ago

• How Cupkin uses agencies as operating partners instead of building headcount

Links:

• Cupkin

• Max Kang on LinkedIn

• Cupkin Website

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