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In today's newsletter:
Latest Podcasts: What You Missed
Hear how one company has grown consistently and scalably to over $6.5M in ARR with just a dozen people
Ambitious… But Lazy - What if the real goal of building a business isn’t doing more… but getting things to work without you?
10,000+ Customers With 15 People – How SweepBright scaled to over 10,000 customers with a team of just 15. A practical conversation with Raphael Bochner on leverage, focus, and designing a business that grows without growing headcount.
Hiring without Hiring – How to scale without adding payroll or burning out.
Want to Scale? ICP: Do You Know Me? – Stop selling to everyone. This episode focuses on defining your ICP so you can scale with better clients and less chaos.
Turn Customer Feedback Into Case Studies Automatically
A customer sends you an email: "This tool saved us 15 hours last week. Game-changer."
You think: "That should be a case study."
Then you think about all the work involved: scheduling an interview, drafting questions, transcribing responses, writing it up, getting approval, designing it, publishing it.
Two hours minimum. Probably four.
So you add it to your "someday" list. And it never happens.
Meanwhile, that glowing feedback—the kind that could close your next three sales calls—sits buried in your inbox, doing nothing.
There has to be a better way.
There is. It's called automated case study generation—and it turns customer wins into marketing assets in minutes, not months.
The Case Study Bottleneck
Here's the problem: case studies are one of the highest-ROI marketing assets you can create.
Prospects don't trust what you say about your product. They trust what your customers say.
But creating case studies manually is slow, expensive, and feels like a never-ending project.
Think of customer feedback like raw diamonds sitting in a mine.
The value is there. But until you extract it, cut it, polish it, and put it in a setting, nobody sees it.
Most founders leave the diamonds in the mine because the extraction process feels too hard.
Automation is the mining equipment that does the extraction for you.
Why This Matters for Scalemaxxing Teams
Big companies have content teams dedicated to churning out case studies.
You've got zero people whose job is "make marketing assets from customer wins."
Here's why automating case study creation is especially powerful for small teams:
You're already getting the feedback. You just need to capture and format it.
Speed to market matters. A case study published this week helps you close deals next week.
Social proof compounds. The more case studies you have, the easier it is to match prospects with relevant examples.
You can't afford to hire a content team. Automation gives you the output without the headcount.
The best leverage-first teams don't have more customers. They just extract more value from the customers they have.
The Automated Case Study Framework
Here's how to turn customer feedback into polished case studies with minimal manual work.