🧞‍♂️ New to Exponential Scale? Each week, I provide tools, tips, and tricks for tiny teams with big ambitions that want to scale big. For more: Exponential Scale Podcast | Scalebrate | Scalebrate Hub

Founding Supporters: Support the following people and companies because they supported us from the beginning: DataEI | Dr. Bob Schatz | .Tech Domains | Fairman Studios | Jean-Philippe Martin | RocketSmart AI | UMBC

In today's newsletter:

Latest Podcasts: What You Missed

Turn Customer Feedback Into Case Studies Automatically

A customer sends you an email: "This tool saved us 15 hours last week. Game-changer."

You think: "That should be a case study."

Then you think about all the work involved: scheduling an interview, drafting questions, transcribing responses, writing it up, getting approval, designing it, publishing it.

Two hours minimum. Probably four.

So you add it to your "someday" list. And it never happens.

Meanwhile, that glowing feedback—the kind that could close your next three sales calls—sits buried in your inbox, doing nothing.

There has to be a better way.

There is. It's called automated case study generation—and it turns customer wins into marketing assets in minutes, not months.

The Case Study Bottleneck

Here's the problem: case studies are one of the highest-ROI marketing assets you can create.

Prospects don't trust what you say about your product. They trust what your customers say.

But creating case studies manually is slow, expensive, and feels like a never-ending project.

Think of customer feedback like raw diamonds sitting in a mine.

The value is there. But until you extract it, cut it, polish it, and put it in a setting, nobody sees it.

Most founders leave the diamonds in the mine because the extraction process feels too hard.

Automation is the mining equipment that does the extraction for you.

Why This Matters for Scalemaxxing Teams

Big companies have content teams dedicated to churning out case studies.

You've got zero people whose job is "make marketing assets from customer wins."

Here's why automating case study creation is especially powerful for small teams:

  • You're already getting the feedback. You just need to capture and format it.

  • Speed to market matters. A case study published this week helps you close deals next week.

  • Social proof compounds. The more case studies you have, the easier it is to match prospects with relevant examples.

  • You can't afford to hire a content team. Automation gives you the output without the headcount.

The best leverage-first teams don't have more customers. They just extract more value from the customers they have.

The Automated Case Study Framework

Here's how to turn customer feedback into polished case studies with minimal manual work.

Subscribe to keep reading

This content is free, but you must be subscribed to Exponential Scale to continue reading.

Already a subscriber?Sign in.Not now

Recommended for you

No posts found