🧞♂️ New to Exponential Scale? Each week, I provide tools, tips, and tricks for tiny teams with big ambitions that want to scale big. For more: Exponential Scale Podcast | Scalebrate | Scalebrate Hub
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In today's newsletter:
Latest Podcasts: What You Missed
What Can You Learn from 22 Microteam Success Stories? (…Plus 1) - Real microteams, real results, and the repeatable patterns behind outsized growth with tiny teams… and one notable failure.
Interview with Wade Foster, CEO of Zapier - How Zapier scaled with leverage, automation, and focus instead of hiring and organizational bloat.
Interview with Fabian Veit, CEO of Make - How advanced automation helps microteams remove busywork and scale faster without added headcount.
Master Time: Defining & Defending Your Zone of Genius
You're drowning in tasks.
Customer support tickets. Admin work. "Quick" Slack questions. Calendar invites. Expense reports. Meeting prep. The never-ending inbox. And Content generation and promotion that never quits.
By the end of the day, you're exhausted, but you haven't done the one thing that actually moves your business forward.
You know what that thing is. The work only you can do. The high-leverage work. The strategic work.
But somehow, it always gets crowded out by everything else.
Here's the brutal truth: you might be able to manage your time, but you can’t manage your priorities.
You're spending 80% of your time in your "Zone of Competence" (things you're good at) and your "Zone of Incompetence" (things you shouldn't be doing at all).
And you're spending almost no time in your "Zone of Genius"—the work where you create 10x more value than anyone else on your team.
The best founders don't manage time. They defend their Zone of Genius like it's the most valuable real estate in the world.
Because it is.