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In today's newsletter:
Latest Podcasts: What You Missed
Hear how one company has grown consistently and scalably to over $6.5M in ARR with just a dozen people
Ambitious… But Lazy - What if the real goal of building a business isn’t doing more… but getting things to work without you?
10,000+ Customers With 15 People – How SweepBright scaled to over 10,000 customers with a team of just 15. A practical conversation with Raphael Bochner on leverage, focus, and designing a business that grows without growing headcount.
Hiring without Hiring – How to scale without adding payroll or burning out.
Want to Scale? ICP: Do You Know Me? – Stop selling to everyone. This episode focuses on defining your ICP so you can scale with better clients and less chaos.
Low-Code/No-Code Platforms for Custom Automation
You need a custom tool. Something that connects your CRM to your invoicing system, automatically tags leads based on their responses, and sends a Slack notification when a high-value prospect signs up.
You ask a developer for a quote: $8,000 and 6 weeks.
You don't have $8,000. And you definitely can't wait 6 weeks.
So you do what every scrappy founder does: you try to cobble it together with Zapier, hit the limitations of the free tier, and end up with a half-working Frankenstein solution that breaks every other week.
There has to be a better way.
There is. It's called low-code/no-code platforms. Tools that let you build custom automation and internal tools without writing code or hiring developers.
And they're game-changers for high-scale teams. In the era of AI and vibe-coding, the days of long development cycles are over.
The Low-Code Revolution
Here's the shift: you don't need to hire developers for every custom tool anymore.
Low-code/no-code platforms give you 80% of the power of custom development with 5% of the cost and time.
Think of traditional development like building a house from scratch—pouring the foundation, framing the walls, wiring the electricity.
Low-code is like buying a modular home. The foundation, walls, and wiring are pre-built. You just customize the layout, choose the finishes, and move in.
You don't need to be an architect. You just need to know what you want.
And for microteams, that's a game-changer.
Why This Matters for Scalemaxxing
Big companies have in-house dev teams. They can spin up custom tools whenever they need them.
You've got zero developers (or maybe one who's already buried in product work).
Here's why low-code/no-code is especially powerful for small teams:
You can't afford custom development. $10K-20K per tool is out of reach for most bootstrap businesses.
You can't wait months. By the time a custom tool is built, your needs have changed.
Your workflow is unique. Off-the-shelf tools don't fit perfectly. You need something tailored.
You need to iterate fast. Low-code lets you build, test, and refine in days—not months.
The best microteams aren't the ones with the best developers. They're the ones who can move fast without needing developers.
The Low-Code/No-Code Platform Guide
Here's your guide to the best platforms for building custom automation and internal tools—without code.