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In today's newsletter:
Latest Podcasts: What You Missed
Ambitious… But Lazy - What if the real goal of building a business isn’t doing more… but getting things to work without you?
10,000+ Customers With 15 People – How SweepBright scaled to over 10,000 customers with a team of just 15. A practical conversation with Raphael Bochner on leverage, focus, and designing a business that grows without growing headcount.
Hiring without Hiring – How to scale without adding payroll or burning out.
Want to Scale? ICP: Do You Know Me? – Stop selling to everyone. This episode focuses on defining your ICP so you can scale with better clients and less chaos.
The 10 Money Skills Every Microteam Should Master – You’re great at what you do. But if the money side of your business feels confusing, stressful, or weirdly fragile, this episode is required listening.
Fix Problems in Public: Don't Just Post "Wins”
Open LinkedIn or Twitter right now. Scroll for 30 seconds.
What do you see?
"Just hit $100K MRR!"
"Closed our biggest deal ever!"
"Hired our 10th employee!"
"Featured in [Major Publication]!"
Win after win after win. Everyone's crushing it. Nobody's struggling.
And if you're in the middle of a tough month with revenue down, client churned, product launch flopped, you start to think: "What am I doing wrong? Why is everyone else winning and I'm barely surviving?"
Here's the truth: they're struggling too. They're just not posting about it.
And that silence isn't just annoying, it's costing you.
The Highlight Reel Trap
Here's the problem with only sharing wins: you're optimizing for appearance, not progress.
Think of social media like a photo album.
If you only post the glossy, perfectly-lit shots, you end up with a collection that looks impressive but tells you nothing useful.
What actually helps? The messy, behind-the-scenes photos where you can see the lighting setup, the failed takes, the mistakes you fixed.
That's where the learning is.
When you share only wins, you're creating a facade. And that facade:
Makes other founders feel isolated
Hides the lessons you learned the hard way
Prevents you from getting help when you actually need it
Attracts the wrong kind of attention (vanity metrics, not substance)
But when you share problems, and how you're fixing them, you're doing something way more valuable:
Building trust with your audience
Attracting people who've solved the same problem
Creating genuine connections with other founders
Demonstrating resilience, not just results
The irony? Sharing your struggles makes you more credible, not less.
Why This Matters for High-Leverage Teams
Big companies have PR teams that craft narratives. They can afford to keep problems private because they have layers of insulation.
You're out there on your own. Your personal brand is your company's brand.
Here's why fixing problems in public is especially powerful for small teams:
Trust is your only moat. You don't have a billion-dollar brand. You have your reputation. And honesty builds reputation faster than hype.
Your network is your safety net. When you share problems, other founders jump in to help. That collective knowledge is priceless.
Transparency attracts the right customers. People want to work with real humans, not polished facades. Showing how you handle adversity is a selling point.
You can't afford to solve every problem alone. Big teams can throw resources at issues. You need community, advice, and pattern-matching from others who've been there.
The strongest Scalemaxxing founders share the messy middle and come out stronger for it.
The "Fix in Public" Framework
Here's how to share problems productively without turning your feed into a pity party or oversharing to the point of damaging your brand.
Step 1: Follow the 70/20/10 Rule
Don't only post problems. Balance your content:
70% Educational / Helpful — Tips, frameworks, lessons learned
20% Transparent / Real — Problems you're facing, how you're fixing them
10% Wins — Milestones, celebrations, good news
This keeps your feed valuable, not just venting.
Step 2: Share the Problem + The Plan
Don't just complain. Share what you're doing about it.
Bad post:
"Revenue is down this month. This sucks."Good post:
"Revenue dropped 15% this month after losing a major client. Here's what we're testing to recover:
1. Tightening our ICP to avoid misfits
2. Adding a mid-onboarding check-in to catch issues early
3. Building a referral program to diversify lead sources
If you've navigated unexpected churn, what worked for you?"Why it works: You're vulnerable, but not helpless. You're showing resilience and inviting input.
Step 3: Ask for Specific Help
Generic asks get generic responses. Specific asks get actionable help.
Vague:
"We're struggling with retention. Any tips?"Specific:
"We're seeing 12% monthly churn, mostly in the first 60 days. We think it's an onboarding issue. If you've successfully reduced early-stage churn, what did you change in your onboarding flow?"The more specific you are, the better the advice you'll get.
Step 4: Follow Up With What Worked
When someone's advice helps, share the outcome publicly.
Example:
"Update: Last month I posted about our churn problem. [@Founder] suggested adding a 30-day check-in call. We tested it—and churn dropped 22%. Thank you to everyone who chimed in with ideas!"Why it works:
You close the loop (people love seeing their advice work)
You provide value to others facing the same issue
You build goodwill and deeper relationships
Step 5: Set Boundaries on What You Share
Not every problem should be public. Use these guidelines:
Safe to share:
Tactical challenges (churn, pricing, product decisions)
Lessons learned from failures
Emotional struggles that are universal (imposter syndrome, burnout, decision fatigue)
Don't share:
Confidential client or employee issues
Legal or IP-sensitive problems
Anything that could damage partnerships or relationships
Personal grievances about specific people or companies
When in doubt, ask: "Will sharing this help others, or just create drama?"
Step 6: Model the Behavior You Want to See
If you want other founders to be real with you, you have to be real first.
Start with one honest post this week. See what happens.
Chances are, you'll get:
Messages from people facing the same issue
Tactical advice you hadn't considered
A sense of relief that you're not alone
And that's worth way more than another "Great quarter!" post that nobody remembers.
Today's 10-Minute Action Plan
You don't need to overshare your entire life story today. Just post one honest thing.
Here's what to do in the next 10 minutes:
Think of one problem you're currently facing — churn, hiring, product, pricing, burnout, etc.
Write down what you're doing to fix it — 2-3 specific actions
Draft a short post — Problem + Plan + Ask for input (use the template from Step 2 above)
Post it on LinkedIn or Twitter — hit publish before you overthink it
Engage with responses — reply to every comment, especially tactical advice
That's it. One problem, one post, 10 minutes.
Next week, share an update on what happened. In a month, you'll have built genuine relationships with people who actually understand what you're going through.
A Final Thought
The startup world glorifies the wins. The funding announcements. The exits. The hockey-stick growth charts.
But that's not where the real learning happens.
The real learning is in the struggle. The churn. The failed launches. The pivots. The moments when you almost quit but didn't.
And when you hide that struggle, you rob yourself and everyone else of the most valuable lessons.
So share the mess. Share the fix. Share the uncertainty.
Because the founders who win aren't the ones who never struggle.
They're the ones who struggle out loud, get help, and come out stronger.
Refer Folks, Get Free Access
What This Is
A complete framework for building an authentic "build in public" content strategy that shares real challenges, mistakes, and behind-the-scenes struggles—not just highlight reels. Includes the Transparency Spectrum (what to share vs. what to keep private), post templates for different problem types, a content calendar system for balancing wins and challenges, and scripts for turning vulnerability into connection without oversharing or damaging credibility.
Why You Need This
Posting only wins makes you seem fake. Your audience knows you're not succeeding at everything—and when you only show success, they disengage or feel inadequate. But sharing challenges the wrong way can backfire (complaining, oversharing, or exposing business risks). This system shows you how to be strategically transparent: building trust and engagement by sharing real problems while maintaining professionalism and protecting sensitive information.
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