🧞♂️ New to Exponential Scale? Each week, I provide tools, tips, and tricks for tiny teams with big ambitions that want to scale big. For more: Exponential Scale Podcast | Scalebrate | Scalebrate Hub
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In today's newsletter:
Latest Podcasts: What You Missed
Want to Scale? ICP: Do You Know Me? – If your business feels busy but not scalable, this episode shows how a fuzzy ICP quietly kills leverage, margins, and momentum and how dialing it in changes everything.
The 10 Money Skills Every Microteam Should Master - You’re great at what you do. But if the money side of your business feels confusing, stressful, or weirdly fragile, this episode is required listening.
What Can You Learn from 22 Microteam Success Stories? (…Plus 1) - Real microteams, real results, and the repeatable patterns behind outsized growth with tiny teams… and one notable failure.
Interview with Wade Foster, CEO of Zapier - How Zapier scaled with leverage, automation, and focus instead of hiring and organizational bloat.
Email Marketing Tools, Templates & Sequence Builders: 30 Resources for Microteams
Email is still the highest-ROI marketing channel. Not Instagram. Not TikTok. Not LinkedIn posts that get 10,000 likes and zero sales.
Email.
For every $1 spent on email marketing, the average return is $36. No other channel comes close.
But here's the problem: most microteams treat email like an afterthought. You send occasional newsletters when you remember. You use the free tier of MailChimp with zero segmentation. You've never set up an automated sequence.
Meanwhile, your competitors are running nurture sequences, abandoned cart emails, win-back campaigns, and behavioral triggers—all on autopilot.
You're not losing because you don't have a VP of Marketing. You're losing because you haven't systemized email.
This list isn't every email tool that exists. It's 30 resources—platforms, templates, frameworks, and learning materials—that help microteams build email systems that drive revenue without needing a marketing team.
Let's fix your email strategy.
What Success Looks Like for Microteams
For a microteam, good email marketing means:
Automated sequences that nurture leads while you sleep. Welcome series, onboarding flows, abandoned cart recovery. All running automatically.
Segmented lists that treat different customers differently. You're not sending the same email to free trial users and paying customers.
Measurable ROI. You know which emails drive revenue, which subject lines work, and what to double down on.
Common failure modes:
Batch-and-blast syndrome: Sending the same generic email to everyone
No automation: Manually sending every email like it's 2005
Ignoring metrics: Not tracking opens, clicks, or revenue attribution
Success for a microteam is email that drives predictable revenue without manual work.
The Resources
Organized by platform, automation tools, design/templates, copywriting resources, and learning materials.