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In today's newsletter:
Latest Podcasts: What You Missed
The 10 Money Skills Every Microteam Should Master - You’re great at what you do. But if the money side of your business feels confusing, stressful, or weirdly fragile, this episode is required listening.
What Can You Learn from 22 Microteam Success Stories? (…Plus 1) - Real microteams, real results, and the repeatable patterns behind outsized growth with tiny teams… and one notable failure.
Interview with Wade Foster, CEO of Zapier - How Zapier scaled with leverage, automation, and focus instead of hiring and organizational bloat.
Interview with Fabian Veit, CEO of Make - How advanced automation helps microteams remove busywork and scale faster without added headcount.
Daily News for Curious Minds
Be the smartest person in the room by reading 1440! Dive into 1440, where 4 million Americans find their daily, fact-based news fix. We navigate through 100+ sources to deliver a comprehensive roundup from every corner of the internet – politics, global events, business, and culture, all in a quick, 5-minute newsletter. It's completely free and devoid of bias or political influence, ensuring you get the facts straight. Subscribe to 1440 today.
Demand Generation Resources for Microteams
You need leads. Not tire-kickers, not "just browsing" traffic. Actual people who have a problem you can solve and might actually pay you for it.
But you're a three-person team. You don't have a demand gen manager. You don't have a marketing ops specialist. You don't have a content team churning out SEO blog posts or a design team cranking out infographics.
You have a founder who's supposed to be building product but instead is Googling "how to get more leads" at 11 PM.
Here's what usually happens: you try a little bit of everything: LinkedIn posts, cold email, Twitter threads, paid ads, SEO, partnerships, and nothing sticks because you're spread too thin to do any of it well.
The truth is, microteams can't afford to run full-stack demand gen programs. You need to pick one or two high-leverage channels, optimize the hell out of them, and automate everything else.
This list isn't every demand gen tactic that exists. It's 30 resources including tools, books, frameworks, and communities that help microteams generate qualified leads without needing a marketing department. Stuff that scales. Stuff that works when you're outnumbered 50-to-1.
Let's get you some leads.
What Success Looks Like for Microteams
For a microteam, good demand generation means:
One or two channels that actually work. You're not omnipresent. You dominate LinkedIn or SEO or cold outreach, not all three. Jack-of-all-trades demand gen dies in microteams.
High intent, low volume. You'd rather have 10 qualified leads per month than 1,000 unqualified tire-kickers. Your bottleneck is delivery capacity, not top-of-funnel.
Systemized and repeatable. Your demand gen engine doesn't depend on the founder's personal brand or hustle. It's a repeatable system that runs when you're asleep.
Common failure modes:
Chasing every shiny channel: Trying LinkedIn, Twitter, cold email, SEO, ads, and podcasts all at once
Confusing activity with results: Posting daily on social but generating zero leads
Ignoring attribution: You don't know which channels actually drive revenue, so you keep doing everything
Success for a microteam is predictable lead flow from 1-2 channels you can actually manage, without burning out.
The Resources
We've organized these into strategic frameworks, content-led demand gen, outbound tools, paid channels, and learning resources to help you pick your lane and win.