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In today's newsletter:
Latest Podcasts: What You Missed
The 10 Money Skills Every Microteam Should Master - You’re great at what you do. But if the money side of your business feels confusing, stressful, or weirdly fragile, this episode is required listening.
What Can You Learn from 22 Microteam Success Stories? (…Plus 1) - Real microteams, real results, and the repeatable patterns behind outsized growth with tiny teams… and one notable failure.
Interview with Wade Foster, CEO of Zapier - How Zapier scaled with leverage, automation, and focus instead of hiring and organizational bloat.
Interview with Fabian Veit, CEO of Make - How advanced automation helps microteams remove busywork and scale faster without added headcount.
Automate Post-Purchase Follow-Up Sequences
You just closed a sale. Customer paid. Product delivered. Now what?
Most founders do one of two things:
Option A: Send a generic "Thanks for your purchase!" email and move on.
Option B: Manually follow up with each customer—checking in, asking for feedback, offering help.
Option A feels lazy. Option B doesn't scale.
What if there was an Option C? Automated follow-ups that feel personal, drive engagement, and increase lifetime value without you lifting a finger.
That's what post-purchase automation does. And it's one of the highest-ROI systems you can build.
The Founder Who Left $50K on the Table
Meet Jake, founder of a 4-person SaaS selling project management software to creative agencies.
Jake's product was solid. Customers signed up, paid $99/month, and used it. But Jake had a problem: churn.
40% of customers canceled within 90 days. Jake assumed it was a product issue. So he added features. Fixed bugs. Improved onboarding.
Churn stayed at 40%.
Then Jake ran an exit survey. The #1 reason people canceled? "I wasn't sure how to get the most out of it."
Not "your product sucks." Not "too expensive." Just... confusion.
Jake realized his mistake: He was treating the sale as the finish line. But the sale is actually the starting line.
So Jake built a post-purchase automation sequence:
Day 1: Welcome email with getting-started video
Day 3: "Here's how to set up your first project" tutorial
Day 7: Case study from a similar agency
Day 14: Check-in: "Any questions? Here's how to reach support."
Day 30: Success tip: "3 advanced features you're not using yet"
Day 60: Feedback request: "How are we doing?"
Day 90: Upgrade nudge: "Ready for our Pro plan?"
The sequence ran automatically via his email platform. No manual work. Just smart, timely touchpoints.
Result: Churn dropped from 40% to 18%. Customer lifetime value doubled.
"I thought automation would feel impersonal. Turns out, silence feels way more impersonal than a helpful email at the right time."
Over 12 months, that single automation sequence added $50K in retained revenue. For 3 hours of setup work.
Why Post-Purchase Matters (And Why Most Founders Ignore It)
Here's the uncomfortable truth: Most customers don't know how to use your product.
They bought it because they believed it would solve a problem. But belief ≠ execution.
If they don't get value quickly, they churn. And the clock starts ticking the moment they buy.
Think of post-purchase like onboarding a new team member:
You wouldn't hire someone and say "Figure it out."
You'd guide them. Check in. Provide resources. Answer questions.
Your customers need the same thing.
The problem? Most founders focus all their energy on acquisition, not retention.
They spend weeks perfecting the sales funnel. Then, the moment someone buys, they disappear.
That's like training for a marathon, running 25 miles, then stopping before the finish line.
Post-purchase automation fixes this. It ensures every customer gets consistent, helpful guidance, whether you have 10 customers or 10,000.
The Post-Purchase Automation Framework
Here's how to build a post-purchase sequence that reduces churn and increases lifetime value: